Billy Lindon

Billy Lindon

Hello, let’s get digital

SEO Expertise in Torbay


I’m a ‘techie’, a coder, a nerd. Based in Torquay with over 20 years experience working in digital marketing, I have a deep technical understanding of the mechanics of the internet and platforms such as Google, Amazon and Facebook.

I’m the person you call when your graphic/web designer has built you a beautiful website but they don’t have the technical know-how to tune it to provide the best performance in search results.

Test Your website’s speed with GTmetrix

I primarily provide the best search engine optimisation (SEO) services for small businesses across South Devon, including the Torbay, South Hams, Teignbridge and Dartmoor areas.

You need my SEO expertise when:

  • Your web pages take longer than 5 seconds to load
  • Your products or services are not ranking well in search results for queries related to your market
  • Your conversion rates are lower than average for your market sector
  • Your products are not ranking well on Amazon or eBay
  • Your Facebook posts are not reaching enough people or not driving enough sales

If you are a looking for a new website or a complete refresh of your old website, I have a great deal of experience building websites from scratch, migrating websites to a better platform and redesigning websites to improve search and sales performance. Check out websites and online shops I have built.

I’m also a Shopify expert, experienced in building successful Shopify stores with high conversion rates. Start your shop today and I can have you selling to customers around the world in no time at all.


Improving your visibility in search engines like Google will have a real impact on your business’ bottom line.

Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, I can help. Get in touch today; I’d be more than happy to provide you with a free SEO audit and discuss how I can improve your rank in Search Engine Results Pages (SERPs).



SEO for Online Shops

eCommerce SEO gives you better visibility in search results and provides you the opportunity to make more sales online. For online shops and stores it is all about attracting the visitors with the right search intent to your site, with the ultimate goal of converting that intent into sales.

Localised SEO

Localised SEO is all about helping search engines understand the local relevance of your web pages. I can utilise various tools and techniques to help search engines like Google determine that yours is the best business to send local people to when they are looking locally for the products or services you provide. An example would be ensuring your business appears on Google Maps.

Page Speed

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Of course, it is also critically important to user experience. Pages with a longer load time tend to have higher visitor bounce rates and have been shown to negatively affect conversions, lead numbers and sales.

Conversion Rate Optimisation (CRO)

Conversion rate optimisation is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming clients, or buying your products. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.


Winning the ‘Position Zero’ featured snippet for Gilboy’s

‘Position Zero’ is the highly coveted top-spot ‘featured snippet’ in Google search results. Google’s intention is to provide an immediate answer to the search query without requiring a click through to a website.

This presents a fantastic opportunity to build your reputation as a subject matter expert and gain consumer trust. Google is also kind enough to provide a link to the source (your website).

Of course exactly how Google decides which website to glean the featured snippet information from is a closely guarded secret and a result of its proprietary AI. That being said, I have had quite a bit of success with Gilboy’s (below).

Winning Position 0 on Google
Winning Position 0 on Google

Top of Google’s organic search results for Gilboy’s wire wool

Gilboy's rank number 1 on Google for wire wool
Gilboy's rank number 1 on Google for wire wool

Using SEO to Rank Top on Amazon for Gilboy’s

“Alexa, what’s the best beeswax polish for furniture?”

SEO for Amazon
SEO for Amazon

Website optimisations drive loading speed improvements for

before seo
Before SEO
After SEO
After SEO

Top Performing Shopify Stores

There are over 600,000 merchants now on Shopify. Over 200,000 new merchants joined in 2017 alone.

I built and launched Gilboy’s beeswax polishes store in November 2015.

top performing shopify stores


Gilboy's on WordPress

A fully responsive website that really shows off Gilboy’s antiques, fine art and restoration projects with big images and videos.

Gilboy's Gold on Shopify

I implemented and customised Gilboy’s Shopify store, where they have been very successfully selling their own brand of premium wax polishes.

Frances Healy on Squarespace

I recommended Squarespace to Frances primarily for its image-focused design and being so easy for a novice to update

Anthony & Brown on Shopify

I was asked to update the store design and ensure it was ‘responsive’ to look great on any sized screen.

Yurts For Life on WordPress

I completely overhauled the original and very basic site hosted on GoDaddy to create a very image-rich website that looks great on any screen.

Two Bridges Hotel on WordPress

The brief for Two Bridges was to create a modern website with Guestline booking system integration that would be easy for the marketing manager to update and modify.

DevonSki on Shopify

I built DevonSki’s new online store on Shopify and added the first few categories and products. After a very brief training session they were able to fill out their store with ease.

Start your store today and I can have you up and running in no time at all.

Watercolours by Faye on Shopify

Faye wanted to be able to sell her watercolours online but was fearful about the complexities of running an online shop. After demonstrating the simplicity of the Shopify back-end, Faye was convinced to make the leap – and hasn’t looked back since!


Call Me Now for a FREE SEO Audit

telephone: 01803 431013 | mobile: 07939 664 005