SEO Expertise in Torbay


I’m Billy Lindon. A coder, techie, nerd, geek and more importantly, a digital marketing expert. Check out my experience on LinkedIn.

So you are looking for a SEO expert in Torbay because a graphic designer (posing as a web designer) built you a beautiful website but they don’t have the technical know-how to tune it to provide the best performance in search results? Call me now on 01803 431013.

Even if you’re looking for someone to build you a new website that will load fast, look great on all screen sizes and rank well in Google Search Results – call me on the number above.

Over 20 years experience working in digital marketing. I was there at the birth of the internet. I have a deep technical understanding of the mechanics of the internet and platforms such as Google, WordPress, Shopify, Squarespace, Amazon and Facebook.

Test Your website’s speed with GTmetrix

I primarily provide search engine optimisation (SEO) services for small businesses across South Devon, including the Torquay, Torbay, South Hams, Teignbridge and Dartmoor areas.

You need my SEO expertise when:

  • Your web pages take longer than 5 seconds to load
  • Your products or services are not ranking well in search results for queries related to your market
  • Your conversion rates are lower than average for your market sector
  • Your products are not ranking well on Amazon, eBay or Etsy
  • Your social media posts are not reaching enough people or not driving enough sales

If you are a looking for a new website or a complete refresh of your old website, I have a great deal of experience building websites from scratch, migrating websites to a better platform and redesigning websites to improve search and sales performance.

Check out websites and online shops I have built.

I’m also a Shopify expert, experienced in building successful Shopify stores with high conversion rates. Start your shop today and I can have you selling to customers around the world in no time at all.


Improving your visibility in search engines like Google will have a real impact on your business’ bottom line.
Whether yours is a company seeking local recognition, targeting a national audience or even building a brand overseas, I can help. Get in touch today; I’d be more than happy to provide you with a free SEO audit and discuss how I can improve your rank in Search Engine Results Pages (SERPs).


SEO for online shops

eCommerce SEO gives you better visibility in search results and provides you the opportunity to make more sales online. For online shops and stores it is all about attracting visitors with the right search intent to your site, with the ultimate goal of converting that intent into sales.

Localised SEO

Localised SEO is all about helping search engines understand the local relevance of your web pages. I can utilise various tools and techniques to help search engines like Google determine that yours is the best business to send local people to when they are looking locally for the products or services you provide. An example would be ensuring your business appears on Google Maps.

Page Loading Speeds

Google has indicated site speed (and as a result, page speed) is an important signal used by its algorithm to rank pages. Of course, it is also critically important to user experience. Pages with a longer load time (over 5 seconds) tend to have higher visitor bounce rates and have been shown to negatively affect conversions, lead numbers and of course, sales.

Conversion Rate Optimisation (CRO)

Conversion rate optimisation is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming clients, or buying your products. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

It’s the final step (often over-looked) in the marketing process. So much effort expended in getting just the right people with the right intent to your website only for them to leave because your website didn’t meet their needs or expectations.

If that resonates with you, call me now on 01803 431013.


Winning the ‘Position Zero’ featured snippet for Gilboy’s

‘Position Zero’ is the highly coveted top-spot ‘featured snippet’ in Google search results. Google’s intention is to provide an immediate answer to the search query without requiring a click through to a website.
This presents a fantastic opportunity to build your reputation as a subject matter expert and gain consumer trust. Google is also kind enough to provide a link to the source (your website).
Of course exactly how Google decides which website to glean the featured snippet information from is a closely guarded secret and a result of its proprietary AI. That being said, I have had quite a bit of success with Gilboys (below).

Winning Position 0 on Google
Winning Position 0 on Google

Top of Google’s organic search results for Gilboy’s wire wool

Gilboy's rank number 1 on Google for wire wool
Gilboy’s rank number 1 on Google for wire wool

Using SEO to Rank Top on Amazon for Gilboys

Top 3 results PLUS the coveted 'Amazon's Choice'
Top 3 results PLUS the coveted ‘Amazon’s Choice’

“Alexa, what’s the best beeswax polish for furniture?” – The ‘Amazon’s Choice’ award (shown above) dictates that this product will be Alexa‘s spoken recommendation.

Top Performing Shopify Stores

A 2019 study by Modernmedia.oi found that Shopify was by far the most used e-commerce platform in today’s fastest-growing stores. Shopify also scored the highest median growth for their stores.

I built and launched Gilboy’s beeswax polishes store in November 2015; four years later in 2019 Simon Gilboy received this message…

top performing shopify stores

Or call me now on 01803 431013