Gilboy’s Gold

New Product Launch

Work carried out

Strategy | Branding | Product labelling | Barcoding | Selling on Amazon | Online shop | Website design | Website development | Digital marketing services | Social media marketing | PPC advertising | Apple Pay integration

The Brief

Gilboy’s are a small business with great expertise in antique restoration and french polishing but have no dedicated marketing staff . Having never developed nor launched a product before, Gilboy’s requested general marketing support for the development and launch of their own brand of beeswax furniture polish.

The Solution

It was quickly apparent during initial discussions that Gilboy’s required a dedicated product marketing manager to be on-site and hands-on with the team on a daily basis to help develop and launch their first product line. We were involved with every aspect of the process from market strategy to label design, from setting-up the Shopify store to implementing paid advertising campaigns.


gilboys gold


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Frances Healy Interiors